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06. The process

From application to published, step by step.

What happens after you hit submit — how we review, how the interview comes together, and how it gets in front of people once it's live.

01

You apply

You submit your profile — role, focus area, links, and a short bio — plus a few optional sample answers so we can get a feel for your voice.

02

We review the application

We read every application ourselves and assess fit with the series — no automated screening. Expect a reply within a couple of weeks either way.

03

You get an invitation

If it's a fit, you receive an invitation with an estimated publish date and a link to a form where you fill in your full interview answers and any images.

04

We review the content

We read through your answers and shape the piece for the series. It's normal to go back and forth for a round or two of edits before it's ready.

05

You confirm the final version

We send you the final version of the article to confirm, along with the final publish date, scheduled and locked in.

06

Your interview goes live

Your profile and full interview are published on productmoat.com, in the directory and on the world map.

07

We run the distribution plan

Publishing is the start, not the end. Once your interview is live, we put it in front of people across every channel we've got:

Martin's LinkedIn

Shared with his ~3.5K LinkedIn audience.

Newsletter

Sent out to ProductMoat's subscriber list.

ProductMoat on LinkedIn

Published on the ProductMoat LinkedIn page.

Your own share

We encourage you to reshare the story or write your own post about it.

X

Shared from both Martin's profile and the ProductMoat page.

Facebook

Shared on the ProductMoat Facebook page.

Ready to start the process?

The application takes a few minutes. We read every one ourselves.

Apply now