From application to published, step by step.
What happens after you hit submit - how we review, how the interview comes together, and how it gets in front of people once it's live.
You apply
You submit your profile - role, focus area, links, and a short bio - so we can get a feel for who you are and what you work on.
We review the application
We read every application ourselves and assess fit with the series - no automated screening. Expect a reply within a couple of weeks either way.
You get an invitation
If it's a fit, you receive an invitation with an estimated publish date and a link to a form where you fill in your full interview answers and any images. [ See every question ]
We review the content
We read through your answers and shape the piece for the series. It's normal to go back and forth for a round or two of edits before it's ready.
You confirm the final version
We send you the final version of the article to confirm, along with the final publish date, scheduled and locked in.
Your interview goes live
Your profile and full interview are published on productmoat.com, in the directory and on the world map.
We run the distribution plan
Publishing is the start, not the end. Once your interview is live, we put it in front of people across every channel we've got:
Shared with his ~3.5K LinkedIn audience.
Sent out to Product Moat's subscriber list.
Published on the Product Moat LinkedIn page.
We encourage you to reshare the story or write your own post about it.
Shared from both Martin's profile and the Product Moat page.
Shared on the Product Moat Facebook page.
Ready to start the process?
The application takes a few minutes. We read every one ourselves.
Apply now